Owned by brothers, Zack and Zoltan, Vinylize is a company that focuses on small-batch, beautifully crafted products. 

Originally inspired by their father’s extensive vinyl record collection in the garage, this unique idea took flight after years of dedication. 

Upcycled vinyl records are combined with superior quality materials to create stunning, hand made eyewear, that is sure to turn heads!

So come on in on Thursday, March 28th, from 11-6pm to see all that Vinylize has to offer! Meet designer Zack, pick out your perfect frame, and then groove to the tunes that Strangelove will be spinning from 4-6 pm. 

It’ll be an event to remember!

The Morgenthal Frederics luxury collection utilizes natural, sustainable materials — creating frames out of wood, genuine horn, and slate allow for unique comfort and styling.

Asian water buffalo are a revered animal in their homelands, as such; the horn is not utilized until after the natural demise of these protected animals. The innate beauty that comes from this lightweight material is apparent in the varying striation pattern showcased on each and every frame, not to mention the inherent tones of the horn itself. Natural dyes allow for even more variety and vibrancy on each of the multitude of layers that are a part of each and every frame. Additionally, horn frames are incredibly comfortable to wear and a phenomenal choice for people with skin allergies.

The authentic shades and grain inherent in wood allow these frames to take on an unparalleled natural look, while natural dyes may be used to color the wood in more vivid hues or pastel tones. Lightweight, sturdy, and sustainable – these frames are a wearable love letter to the world around us.

Why not come in and check them out for yourself at our trunk show THIS Friday and Saturday, February 8th and 9th, from 11am to 6pm … 

We’ll see you then!

TWENTY YEARS!!!

Join us as we celebrate the incredible milestone that is Kelly’s 20th Anniversary
with Specs Optical!

Over the years, Kelly has charmed us all with her bubbly personality and outstanding optical talents …

And while the frames and styles may change, her dedication to this store and the community has never wavered.

So come in and enjoy a glass of champagne 

Friday, October 12th, and Saturday, October 13th

to help us celebrate this phenomenal member of our team and her
20 years of optical excellence
here at Specs Optical! Cheers!

The Sospiri collection represents Ottica Veneta’s signature luxury line of optical and sun wear, and we here at Specs Optical are proud to be able to provide it to our neighbors and friends.

From the mountains of northeastern Italy’s Veneto region, Sospiri was inspired as a tribute to the Venetian maestros of old and those craftsmen who follow the same artisanal methods today.

A constant search for innovation, the visionary use of materials and a wealth of experience in eyewear design are the defining elements behind MYKITA’s collections.

A key factor in the company’s success is its holistic business philosophy, which brings together expertise from all disciplines under a single roof, the MYKITA HAUS. It thrives on the power of a self-contained network that enables interdisciplinary research and the transfer of technologies.

Vinylize by Tipton is a frame line like no other, and we here at Specs Optical are THRILLED to announce that we will have the entire collection in house for your perusal Thursday, June 14th, through Saturday, June 23rd!!

Originally inspired by their father’s extensive vinyl record collection in the garage, brothers Zack and Zoltan create small-batch, beautifully crafted products out of

upcycled vinyl records that are then combined with superior quality materials to create stunning, hand made eyewear.

Don’t miss out on your chance to order one of these spectacular frames for yourself!

Are you ready to make a personal statement with your eyewear? Are you tired of the same old frames and craving something truly remarkable? Perhaps, dare we say it, one of a kind and completely custom? If you answered “yes”, then THIS is the event for you!

Join us Friday, May 18th, and Saturday, May 19th, from 12-6 pm, as we present over 200 hand carved luxury frames from Morgenthal Frederics. Each piece is a one-of-kind work of art that you’ll be thrilled to wear each and every day.

Want to take it a step further? Let us help create something custom for you!

The most self-willed brand in the world

What began as a memo… on an order form … has developed into the slogan for the most headstrong Belgian brand of spectacles: ‘theo loves you’. To this very day this motto connects everything theo does – every decision, every collection. It was the love for their clients that made Wim Somers and Patrick Hoet, opticians with their own store, decide to design and present a collection under the name of theo. Why? Well, simple: because they wanted to offer their clients something other than the mainstream glasses that were selling at the time. So, in 1989, the first theo glasses became a fact.

And they were groundbreaking.

theo has been an invaluable member of the Specs Optical family for well over twenty years now. As the sole distributor of these amazing collections in Minnesota, we take great pride in being able to provide our clients with unparalleled quality, avant-garde style, and pieces that become their all time favorites to wear!

theo likes to look at things from a different perspective. That’s how to spark creativity and keep your outlook fresh. In their everyday work, designers, architects and artists are constantly in contact with the literal version of ‘perspective’ or ‘representing depth in a painting or drawing’. By drawing an object on paper in perspective, you can create an illusion of volume. theo interpreted a drawing of a pair of glasses quite literally, added a whiff of magic, and voilà, the latest eye-witness collection was born. An optical illusion like nothing you’ve ever seen before.

Please join us as we usher in spring with our annual theo trunk show! Friday, April 20th, and Saturday, April 21st, from 12-6pm. You won’t want to miss this dynamic collection!

For this year’s collaboration theo created eyewear together with Woojic Jo, an amazing designer and illustrator.

Specs Optical is thrilled to be in possession of these incredibly limited edition pieces of wearable art! Don’t miss out on the chance to add these to your collection – come in today!!