The most self-willed brand in the world

What began as a memo… on an order form … has developed into the slogan for the most headstrong Belgian brand of spectacles: ‘theo loves you’. To this very day this motto connects everything theo does – every decision, every collection. It was the love for their clients that made Wim Somers and Patrick Hoet, opticians with their own store, decide to design and present a collection under the name of theo. Why? Well, simple: because they wanted to offer their clients something other than the mainstream glasses that were selling at the time. So, in 1989, the first theo glasses became a fact.

And they were groundbreaking.

theo has been an invaluable member of the Specs Optical family for well over twenty years now. As the sole distributor of these amazing collections in Minnesota, we take great pride in being able to provide our clients with unparalleled quality, avant-garde style, and pieces that become their all time favorites to wear!

theo likes to look at things from a different perspective. That’s how to spark creativity and keep your outlook fresh. In their everyday work, designers, architects and artists are constantly in contact with the literal version of ‘perspective’ or ‘representing depth in a painting or drawing’. By drawing an object on paper in perspective, you can create an illusion of volume. theo interpreted a drawing of a pair of glasses quite literally, added a whiff of magic, and voilà, the latest eye-witness collection was born. An optical illusion like nothing you’ve ever seen before.

Please join us as we usher in spring with our annual theo trunk show! Friday, April 20th, and Saturday, April 21st, from 12-6pm. You won’t want to miss this dynamic collection!

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