Writer Venessa Lau’s article, “Fit or Miss: An Asian Writer Gets Over a Case of Sunglasses Envy” published in W Magazine, is a well-researched article about how frame designers and the eyewear industry are bringing better-fitting eye- and sunglasses to the Asian market. As Lau writes Asian facial features may require glasses that fit higher cheekbones and feature a lower nose bridge. Currently these styles may be hard to find in all markets, although more designers are catering to these customers. But, connecting those looking for Asian frame styles can pose a tricky marketing situation as companies sort out how to best target a segment of the population without offending them. So far, the moniker “Asian Fit” is popping up on some manufacturer’s sites. What this term means is that these frames may have a decreased curvature and the possibility to customize the nose pads and bridge size to a great degree. As Ms. Lau writes it is very important to find an optical shop where the frame stylists are NOT just stylists. Well-trained, certified opticians understand how to fit all types of faces with frames that work with each individual’s facial structure. Frames that are comfortable are stylish because you feel great while wearing them and they do what they are supposed to do—effortlessly. If you’re having a hard time finding eyeglasses or sunglasses that suit your needs, we would love to work with you. At SPECS OPTICAL, we’re passionate about well-fitting frames and we have chosen our eyewear collections to be highly functional, beautifully designed and well-made. Now that’s style.
Featured Frames: W Magazine
by Specs Optical | Apr 29, 2009 | SPECS OPTICAL NEWS