by Specs Optical | Apr 10, 2019 | SPECS OPTICAL NEWS, Trunk Shows
The most self-willed brand in the world What began as a memo… on an order form … has developed into the slogan for the most headstrong Belgian brand of spectacles: ‘theo loves you’. To this very day this motto connects everything theo does...
by Specs Optical | Apr 19, 2017 | SPECS OPTICAL NEWS, Trunk Shows
Have you met theo? Thirty or so years ago, Wim Somers and Patrick Hoet (both opticians with their own store) found the optical world lacking – where was the innovation? Where was the creativity? Why was everyone wearing the same frames? Where was the...
by Specs Optical | Mar 19, 2016 | SPECS OPTICAL NEWS
Everybody is theo In 1987 a spark caught fire in the brains of Patrick Hoet (designer and anagram-namesake of theo) and his industrious team. The results of which have created a diehard following amongst the individuals, opticians and clients alike, who have...
